Iqbal Masudi

Highly acclaimed industry veteran born with a penchant for modern art. Under his leadership, Plush stands shoulder-to-shoulder with some of the most renowned carpet designers of the world today. With a 42 year experience in the handicrafts industry, Iqbal brings to the table rich knowledge of schools of designs and custom implementations for discerning requirements. Ex-Vice Chairman of CEPC (India) and on the board of over 10 major carpet exporters from Kashmir valley.

Rafiq Qadri

Innovator extraordinaire. As Director of Handicrafts for The Jammu & Kashmir government (2003-2012), Rafiq strategized and implemented the state budget for growth of the handicrafts industry and achieved 15% increase in production output in 9 years. Key business manager and expansion leader into multiple geographies, Rafiq is the real brain behind the business.

Farhat Yasmeen

Poet, author, singer, psychologist and home-maker. Farhat is the chief design strategist at Plush and leads multiple teams across designer networks in Kashmir to develop some of the industry’s most challenging designs. As a highly acclaimed carpet design strategist, Farhat represents the collective expertise of Kashmiri carpet designers to global art audiences.

Sravanth Rao

Sravanth leads the Supply Chain at Plush and is solely responsible for expanding the procurement and distribution networks in India. In a 5 year stint, Sravanth has strengthened the supply chain and developed turnkey distribution solutions in export line expansion to multiple geographies.

Anna Rego

Working with the largest designer and weaver networks from Kashmir necessitates a broad range socio-economic welfare program development for thousands of laborers who form a part of the Kashmir handicrafts industry. Anna leads the program strategy and policy implementation verticals with state and central governments to introduce measures that truly utilise the potential of handicrafts talent in the Kashmir valley.